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Fortify’s sister company, Fort Capital Resources, navigates the capital markets to provide our partners access to the lowest cost of money in our industry. With that said, money always has a cost. This cost is offset to your customer through what we call Vendor Subsidies. These are “blind” discount rates applied to a purchase price of a product to cover the cost of capital provided for a customer’s loan. These discounts are “blind” simply because they are not customer-facing, the customer is only concerned with their monthly payment rate (0% to 2.99%).
Fortify allows merchants to offer financing as low as 0%. Merchant subsidies vary depending on the terms you offer customers. They can amount to anywhere from 0%-15% of the total financed amount, depending on the customer’s credit profile and terms you have chosen to offer.
These are fees charged to cover the cost of credit checks, payment providers, and servicing of any loan originated on the Fortify platform. These fees vary depending on your vendor profile but typically fall between 2% and 5% of a transaction's value.
Customer discounts are often costly, lowering the price of your product anywhere from 10% to 30+%.
Offering customer's monthly payment options gives your customer a flexible, friendly option to buy while keeping your product's value intact.
This raises your average order value while providing customers with below-market purchase options.
The primary factors that cause a vendor subsidy to fluctuate are: customer credit profile, the terms you choose to offer, and term length.
A customer with a more risky profile, who pays over a longer term will make for a higher vendor subsidy amount when compared to a customer with a strong credit profile who pays over a shorter term.
Fortify's sister company, Fort Capital Resources, services all loans originated on the Fortify portal. Fort Capital Resources leverages its 15+ year excellent reputation to navigate the capital markets and find our customers the best cost of capital available.
Learn how to supercharge your growth through customer financing.