White paper

How High-Performing Teams Prescribe Financing to Win Sales Fast

Sales teams that take a prescriptive approach generate an 86% increase in “ease of purchase” and are 62% more likely to close high-value accounts compared to complex sellers, but prescriptive selling requires understanding the buyer's purchase journey.

Since nearly 8 in 10 US businesses use financing to acquire an asset or equipment, sales reps must know how to introduce a finance option as the best path forward or risk losing sales.

In this white paper we will discuss how prescribing a finance option involves mapping the incremental revenue brought on by an asset purchase and the associated debt service of the financing. Customers with budgets of all sizes can benefit from a finance offering by generating immediate, positive cashflow from purchases and allocating excess funds elsewhere.

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Brian Fleming
Managing Member @ FORT Capital
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